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Ciberenredadas: Creating Positive Image of Women in Media

Organization Name: AMARC LAC Women´s Programme

[Latin America and Caribbean - Bolivia]

AMARC-ALC  Micro

The AMARC LAC Women´s Programme has around 250 members in Latin America and the Caribbean and reaches with its services several hundred community radio stations in the region. GEM was used to evaluate their e-news service “Ciberenredadas” on women´s issues produced by RED-ADA, from Bolivia. Through Ciberenredadas, AMARC expected to see an increase in gender perspective and women-focussed information in news exchange among the radio producers in Latin America and the Caribbean.
The GEM evaluation explored how this new service contributed in creating awareness on gender issues and gender equity within content production teams for AMARC’s member radio stations in the region.

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