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Bulgaria


Using ICTs to Promote Women's Human Rights among Youth

Organization Name: Bulgarian Gender Research Foundation

[Central and Eastern Europe - Bulgaria]

Public Internet club full of young boys playing games and browsing the web

Communication for Advocacy Plan was the first project with an ICT component implemented by Bulgaria Research Centre. The idea was to use the website as an effective communication tool with young people, especially boys, in campaigns against violence against women. The project was very successful and got excellent feedback not only form young students themselves, but also from teachers and parents.
However the data that would enable BGRF to measure the real outreach of the website among the teenagers and the public in general were missing, as well as the data on Internet use by different social and age groups in Bulgaria. The project team decided to apply GEM to explore the deeper impact of the campaign. The main goal of their evaluation was to assess the effectiveness and possibility of using a website for campaigning against violence against women among youth, and to evaluate the influence of ICT usage on teenager participation in NGO initiatives. The specific gender goal was to understand how differences in how boys and girls view the project, as well as in their use of ICTs, particularly the Internet.

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